How Loyalty Programs Became a Core Engine for Lifecycle Marketing
Loyalty programs are no longer just retention add-ons. Brands are using them across the full customer journey to drive personalization, repeat purchases and stronger first-party data.
WPP’s AI chief says ad agents are still in their awkward phase
WPP’s top AI executive is pouring a little cold water on the hype around autonomous agents, arguing the tech may be exciting but is still far from fully trusted in complex advertising workflows.
TikTok Shop says U.S. small business sales jumped 66% in 2025
TikTok Shop says sales from U.S. small businesses rose 66% in 2025, a sign that social commerce is still gaining traction with merchants chasing discovery and direct conversion in one place.
Mobile’s measurement playbook is becoming the web’s fix for fragmentation
The web’s identity and attribution mess is pushing advertisers toward lessons long tested in mobile: privacy-aware measurement, aggregated reporting, and frameworks built for signal loss.
OpenAI Gives ChatGPT Ads a Visual Upgrade
OpenAI is expanding how brands can shape ad creative inside ChatGPT, pointing to a more polished ad experience and a bigger push into conversational marketing.
Twitch Reworks Monetization to Give Smaller Streamers a Better Shot
Twitch is tweaking its monetization playbook, aiming to make it easier for smaller streamers to earn sooner and turn early audiences into lasting communities.
Excess Factory Capacity Could Give Brands New Leverage in CPG
U.S. CPG manufacturers appear to have more room on the line than they need right now — and that could open the door for brands seeking better terms, faster turns and more flexibility.
CTV’s next buying cycle is getting more fragmented — and more strategic
Connected TV is no longer a simple shift from linear to streaming. For marketers heading into 2026, the challenge is how to balance reach, measurement, inventory quality and platform leverage across a more crowded field.
AI Is Rewriting Ad Creative. Brands Need a Smarter Playbook
AI is speeding up ad creative, but better output still depends on sharper strategy, stronger inputs, and tighter brand control.
Amazon’s upfront pitch is getting more ad-tech heavy
Amazon’s upfront strategy is evolving from a showcase for premium streaming inventory into a broader pitch for its ad-tech ecosystem, retail media data and full-funnel ad capabilities.