Mobile’s measurement playbook is becoming the web’s fix for fragmentation
The web’s identity and attribution mess is pushing advertisers toward lessons long tested in mobile: privacy-aware measurement, aggregated reporting, and frameworks built for signal loss.
OpenAI Gives ChatGPT Ads a Visual Upgrade
OpenAI is expanding how brands can shape ad creative inside ChatGPT, pointing to a more polished ad experience and a bigger push into conversational marketing.
Twitch Reworks Monetization to Give Smaller Streamers a Better Shot
Twitch is tweaking its monetization playbook, aiming to make it easier for smaller streamers to earn sooner and turn early audiences into lasting communities.
Excess Factory Capacity Could Give Brands New Leverage in CPG
U.S. CPG manufacturers appear to have more room on the line than they need right now — and that could open the door for brands seeking better terms, faster turns and more flexibility.
CTV’s next buying cycle is getting more fragmented — and more strategic
Connected TV is no longer a simple shift from linear to streaming. For marketers heading into 2026, the challenge is how to balance reach, measurement, inventory quality and platform leverage across a more crowded field.
AI Is Rewriting Ad Creative. Brands Need a Smarter Playbook
AI is speeding up ad creative, but better output still depends on sharper strategy, stronger inputs, and tighter brand control.
Amazon’s upfront pitch is getting more ad-tech heavy
Amazon’s upfront strategy is evolving from a showcase for premium streaming inventory into a broader pitch for its ad-tech ecosystem, retail media data and full-funnel ad capabilities.
Memes Aren’t Just Social Filler Anymore. They’re Becoming a Real Marketing Play
What used to be dismissed as throwaway social content is now being treated like a deliberate brand tactic, as marketers chase relevance in faster, more fragmented feeds.
WTF Is a Unified Ad Platform? Here’s the Adtech Idea Everyone Is Selling
Unified ad platforms are being pitched as the fix for fragmented media buying. In practice, they’re part workflow cleanup, part data strategy, and part marketing spin.
OpenAI widens ChatGPT ads pilot to the U.K., Brazil and Japan
OpenAI is taking ChatGPT ads into more markets, adding the U.K., Brazil and Japan as it tests how advertising can scale inside its fast-growing AI product without overwhelming users.