Memes Aren’t Just Social Filler Anymore. They’re Becoming a Real Marketing Play
What used to be dismissed as throwaway social content is now being treated like a deliberate brand tactic, as marketers chase relevance in faster, more fragmented feeds.
WTF Is a Unified Ad Platform? Here’s the Adtech Idea Everyone Is Selling
Unified ad platforms are being pitched as the fix for fragmented media buying. In practice, they’re part workflow cleanup, part data strategy, and part marketing spin.
OpenAI widens ChatGPT ads pilot to the U.K., Brazil and Japan
OpenAI is taking ChatGPT ads into more markets, adding the U.K., Brazil and Japan as it tests how advertising can scale inside its fast-growing AI product without overwhelming users.
Marketers are using more AI, but their tech skills aren’t keeping pace
AI is becoming a standard marketing tool, but rising adoption is colliding with a slower reality: many teams still lack the technical depth to get the most from it.
Criteo’s ChatGPT buzz runs into a harder reality: a weaker revenue outlook
Criteo’s AI-linked momentum wasn’t enough to calm the market after the company lowered its revenue outlook, underscoring how adtech investors still want proof, not just platform buzz.
At Possible, marketers embrace AI — but keep the human layer in view
AI was everywhere at Possible, but the real conversation was less about replacing people and more about figuring out where automation helps — and where human judgment still wins.
How Ace Hardware built an AI assistant for its workforce
Ace Hardware is pushing AI into the flow of work with an internal assistant designed to help employees get answers faster and handle routine tasks more efficiently.
Future Leader Awards spotlight rising talent across agencies, brands and media
The 2026 Future Leader Awards put the focus on up-and-coming talent, with names from Digitas, Five Below and January Digital among this year’s winners.
OpenAI Expands ChatGPT Ads Manager in the U.S., With Measurement and CPA Tools on the Roadmap
OpenAI is broadening access to its ChatGPT ads manager in the U.S. while outlining plans for third-party measurement and CPA bidding, pushing its ad product closer to mainstream performance media expectations.
Social video ad growth is set to outrun CTV this year
Social video is poised to post a faster ad spending growth rate than CTV this year, a notable shift in where marketers are finding scale, performance, and speed.