As feeds turn into entertainment hubs, marketers are rethinking what social is for
Social platforms are no longer just places to distribute brand messages. As feeds shift toward entertainment, marketers are changing how they approach content, creative, and performance.
OpenAI teams with Skai to pull retail media advertisers closer to ChatGPT
OpenAI’s work with Skai points to a sharper adtech play around retail and commerce marketing inside the fast-growing AI assistant economy.
Publishers Are Quietly Monetizing Archives Through Snowflake’s AI Licensing Marketplace
A new revenue lane is taking shape as publishers use Snowflake’s platform to license content for AI use, with some deals reportedly reaching six figures.
Screenvision taps Vox Media CRO Geoff Schiller as new CEO
Screenvision has appointed Vox Media CRO Geoff Schiller as CEO, marking a high-profile leadership shift with implications for ad sales, premium video, and the cinema media business.
OpenAI switches on cost-per-action ads inside ChatGPT
OpenAI is moving deeper into adtech by turning on cost-per-action ads in ChatGPT, a shift that could reshape how brands buy performance media inside AI interfaces.
As Fuel Costs Push Shipping Fees Higher, Brands Are Reworking the Last Mile
Higher fuel costs are pressuring shipping economics, and brands are responding with new delivery tactics, tighter incentives and smarter messaging at checkout.
Universal Ads has a simple challenge: make TV ads as easy to buy as pizza
Universal Ads wants to pull more advertisers into premium video, but the real hurdle is usability. If buying connected TV can’t feel as quick and intuitive as ordering pizza, social platforms keep the advantage.
ACR Data Is Powerful—But Only When Buyers Can Use It Inside DSPs
ACR data has become a key signal for TV and streaming marketers. But the real payoff comes when that data is embedded directly inside DSPs, where buyers can actually plan, activate and measure against it.
Publishers turn to video as AI search reshapes traffic
AI search is rewriting the referral playbook. Publishers are responding by pushing harder into video, where attention is stickier, distribution is broader, and monetization is less dependent on blue-link traffic.
OpenAI’s Ad Business Still Looks More Like a Sketch Than a Finished Product
OpenAI has the audience, the hype and growing interest from brands. What it does not yet appear to have is a fully formed ad business.