ACR Data Is Powerful—But Only When Buyers Can Use It Inside DSPs
ACR data has become a key signal for TV and streaming marketers. But the real payoff comes when that data is embedded directly inside DSPs, where buyers can actually plan, activate and measure against it.
Publishers turn to video as AI search reshapes traffic
AI search is rewriting the referral playbook. Publishers are responding by pushing harder into video, where attention is stickier, distribution is broader, and monetization is less dependent on blue-link traffic.
OpenAI’s Ad Business Still Looks More Like a Sketch Than a Finished Product
OpenAI has the audience, the hype and growing interest from brands. What it does not yet appear to have is a fully formed ad business.
Premier League betting shirt ban opens the door for brands — but proving ROI is the real match
The Premier League’s move away from front-of-shirt betting sponsors creates fresh space for mainstream brands. The challenge now is less access and more accountability: CMOs have to show what sponsorship actually delivers.
Bleacher Report pushes its sports cartoon universe onto YouTube ahead of the World Cup
Bleacher Report is expanding its animated sports franchise onto YouTube, using the platform’s reach and discovery engine to grow audience ahead of the World Cup.
Omnicom’s ‘fewer middlemen’ push is hitting publishers — but not boosting their margins
Omnicom’s effort to streamline ad-tech supply paths is landing in publisher conversations, but many publishers still aren’t seeing a clear financial payoff.
Google Turns Up the Heat in the Agentic Shopping Fight
Google’s newest commerce moves point to a more aggressive play in agentic shopping, where AI tools don’t just recommend products but increasingly guide the path to purchase.
The NBA’s Kenny Beecham Deal Signals a New Creator Playbook for Sports Leagues
The NBA’s deal with YouTuber Kenny Beecham looks bigger than a one-off creator partnership. It suggests sports leagues are starting to treat digital-native talent as a core distribution channel, not just a marketing add-on.
Google pushes unified measurement as marketers rethink attribution
Google is sharpening its pitch around unified measurement, aiming to help marketers connect media performance data with business outcomes through tools including Meridian and Google Analytics 360.
Google Marketing Live 2026 puts AI at the center of search, shopping, and video ads
Google used Marketing Live 2026 to map out its next phase for advertisers, with AI threaded through campaign creation, search experiences, shopping journeys, video, and measurement.