Why the K2 Report Is Back in the Spotlight for Agency Buying Practices

A new round of industry chatter is reviving old questions about rebates, principal media and how transparent agency buying practices really are.
Why brands are running to Strava

As marketers chase attention beyond saturated social feeds, Strava is emerging as a platform with community credibility, high-intent audiences, and new brand appeal.
Android’s June Feature Drop Adds Smarter Personalization and Stronger Safety Tools

Google’s latest Android Feature Drop rolls out a mix of personalization upgrades and safety features, aiming to make everyday phone use feel more tailored and more secure.
CFPB Moves to Make Bilt Customers Whole After Reported Account Problems

The Consumer Financial Protection Bureau says it is working to ensure Bilt customers are made whole, spotlighting how regulators are handling consumer protection when fintech-linked financial products run into trouble.
Travelers Takes AI Claims Tools Nationwide With OpenAI

Travelers is expanding AI-powered claims tools across its U.S. operations with OpenAI, signaling a bigger push to use generative AI in one of insurance’s most paperwork-heavy jobs.
Uber Tightens Employee AI Spending After Burning Through Its Budget Early

Uber is reportedly reining in employee AI spending after using up its annual budget in just four months, a sign of how quickly workplace AI costs can scale.
I held the next-gen handheld — and PC gaming on the go feels ready for its next leap

A new handheld preview suggests portable PC gaming is moving into a more ambitious phase, with hardware that aims to narrow the gap between convenience and full PC performance.
Digiday’s 2026 media buying and planning finalists put retail media, live sports and measurement in focus

The 2026 Digiday Media Buying and Planning Awards finalists offer a sharp read on the adtech moment, from retail media and sports to smarter planning and measurement.
Google and Voltus strike grid deal aimed at smarter power capacity

Google says a new agreement with Voltus will create a smart capacity solution for the grid, a move that could reshape how large power users and flexible energy resources help balance electricity demand.
Codex Is Moving Beyond Coding and Into Everyday Work

Codex is no longer being framed only as a developer tool. OpenAI is pushing it toward broader knowledge work, a move that could reshape how AI fits into daily productivity.