Why Walmart’s Vibe deal matters for streaming ads
Walmart’s reported acquisition of Vibe points to a larger play in streaming advertising, where retail data, connected TV, and media buying are moving closer together.
5 Google Search features that can sharpen your thrift and vintage hunt
Google is pitching Search as a smarter companion for thrift and vintage shoppers, with tools that make it easier to filter, compare, and track down secondhand finds.
As Gas Prices Climb, Amazon Could Capture More Household Spending
Higher gas prices don’t just hit the pump. They can also change where people shop — and Amazon may be one of the biggest beneficiaries as households look to avoid extra trips and bundle purchases online.
Why retailers like Target and Aerie are moving past pure affiliate deals with creators
Retailers once leaned hard on affiliate links to judge creator value. Now brands like Target and Aerie are broadening those relationships to include brand storytelling, campaign content and longer-term partnerships.
OpenAI teams with Skai to pull retail media advertisers closer to ChatGPT
OpenAI’s work with Skai points to a sharper adtech play around retail and commerce marketing inside the fast-growing AI assistant economy.
As Fuel Costs Push Shipping Fees Higher, Brands Are Reworking the Last Mile
Higher fuel costs are pressuring shipping economics, and brands are responding with new delivery tactics, tighter incentives and smarter messaging at checkout.
Google Turns Up the Heat in the Agentic Shopping Fight
Google’s newest commerce moves point to a more aggressive play in agentic shopping, where AI tools don’t just recommend products but increasingly guide the path to purchase.
TikTok Shop says U.S. small business sales jumped 66% in 2025
TikTok Shop says sales from U.S. small businesses rose 66% in 2025, a sign that social commerce is still gaining traction with merchants chasing discovery and direct conversion in one place.
Excess Factory Capacity Could Give Brands New Leverage in CPG
U.S. CPG manufacturers appear to have more room on the line than they need right now — and that could open the door for brands seeking better terms, faster turns and more flexibility.
Amazon’s upfront pitch is getting more ad-tech heavy
Amazon’s upfront strategy is evolving from a showcase for premium streaming inventory into a broader pitch for its ad-tech ecosystem, retail media data and full-funnel ad capabilities.