Retailers are racing into AI shopping apps, but consumer demand is still the big unknown
Retailers are rapidly building AI shopping tools to personalize discovery and streamline buying. The bigger question is whether shoppers want a chatbot in the middle of the retail journey.
Walmart’s ad data push is moving closer to self-serve
Walmart is edging its expanded data business closer to self-serve, giving agencies and advertisers a clearer path to access retail insights, planning tools and measurement without as much manual support.
Albertsons brings retail media data to YouTube through Google’s Commerce Media Suite
Albertsons Media Collective is extending its retail media play to YouTube, using Google’s Commerce Media Suite to connect shopper data with video campaigns in a more measurable way.