Can ‘de-extinction’ actually work? One antelope project suggests the idea is getting more real
A high-profile antelope project is testing whether so-called de-extinction is more than a flashy headline — and whether the science behind it could have real conservation value.
For Advertisers, the Middle East War’s Biggest Cost Is Uncertainty
The immediate impact of war on ad markets can be measured in disrupted campaigns and nervous brand-safety reviews. The harder cost to price is uncertainty — and that is what is now reshaping advertiser decisions.
OpenAI traces the strange origin story behind AI’s recurring goblins
A new OpenAI post digs into why bizarre goblin-like motifs can surface in AI outputs — and why that quirky behavior says something serious about how models absorb patterns from the internet.
From reality TV to brand engine: how a Love Island breakout became an ad-era success story
A Love Island breakthrough can be fleeting. In this case, it became something more durable: a launchpad for audience, brand value and wider business momentum.
Alphabet’s Q1 2026 message puts AI, Search, and cloud execution front and center
Alphabet used its Q1 2026 earnings message to underline a familiar theme with higher stakes: AI is no longer a side story. It is now the operating layer across Search, products, cloud, and the company’s next phase of growth.
Meta opens the door to third-party AI in its ad stack
Meta is expanding its ad ecosystem to support third-party AI tools, giving brands and agencies more ways to plug external automation and creative systems into its advertising workflows.
Amazon’s cloud surge is fueling a new capital-spending push
Amazon’s cloud engine is gaining momentum, and the company is spending heavily to keep up with infrastructure demand.
Parallel Web Systems Reaches $2 Billion Valuation Just Five Months After Major Raise
Parallel Web Systems has climbed to a $2 billion valuation just five months after its last major raise, a sharp signal that investors are still moving quickly on web infrastructure bets.
Musk v. Altman: What the evidence released so far actually shows
Court exhibits in Elon Musk’s case against Sam Altman and OpenAI are starting to sketch how the relationship broke down — and what each side may try to prove next.
At Possible, AI Looks Like Adtech’s Biggest Accelerator — and Its Sharpest Risk
At Possible, AI is being treated less like a shiny add-on and more like the force redefining how adtech works — from productivity and media execution to trust, transparency, and competitive edge.