Retailers are racing into AI shopping apps, but consumer demand is still the big unknown
Retailers are rapidly building AI shopping tools to personalize discovery and streamline buying. The bigger question is whether shoppers want a chatbot in the middle of the retail journey.
Why some micro influencers are betting on brand ownership instead of sponsorships
For a growing slice of micro influencers, the next step is not more sponsored posts. It’s owning the product, the audience relationship, and the upside.
Programmatic’s next power struggle is here as rival trade groups crowd the field
A growing set of trade bodies wants to shape programmatic advertising’s next chapter. That could sharpen standards and accountability — or deepen fragmentation across adtech.
Publishers say AI data brokers are becoming ad tech’s next costly middle layer
Publishers say a new class of AI data brokers is emerging as yet another middle layer—one that can capture the full upside from publisher data while creators struggle to hold onto control, attribution and revenue.
OpenAI Lays Groundwork for ChatGPT Ads in Europe
OpenAI appears to be setting up the early infrastructure for ChatGPT advertising in Europe, signaling a potentially major shift for marketers, publishers and the wider adtech market.
Marketers cool on pricey AI visibility tools as uneven results raise doubts
AI visibility tools promised brands a new way to track and improve how they show up in generative search. Now, marketers are asking whether the price matches the payoff.
Baller League is betting on creators for fandom, not just reach
Baller League’s approach to creators points to a sharper truth for brands and media companies: big numbers can spark awareness, but lasting fandom comes from fit, community and repeat engagement.
X gives its ad platform a long-overdue rebuild
X is revamping its ad platform with a broader overhaul designed to make media buying easier, cleaner and more credible for advertisers still weighing the platform’s risks and reach.
For Advertisers, the Middle East War’s Biggest Cost Is Uncertainty
The immediate impact of war on ad markets can be measured in disrupted campaigns and nervous brand-safety reviews. The harder cost to price is uncertainty — and that is what is now reshaping advertiser decisions.
From reality TV to brand engine: how a Love Island breakout became an ad-era success story
A Love Island breakthrough can be fleeting. In this case, it became something more durable: a launchpad for audience, brand value and wider business momentum.