Meta opens the door to third-party AI in its ad stack
Meta is expanding its ad ecosystem to support third-party AI tools, giving brands and agencies more ways to plug external automation and creative systems into its advertising workflows.
At Possible, AI Looks Like Adtech’s Biggest Accelerator — and Its Sharpest Risk
At Possible, AI is being treated less like a shiny add-on and more like the force redefining how adtech works — from productivity and media execution to trust, transparency, and competitive edge.
Why Creative Measurement Is Becoming Adtech’s Next M&A Battleground
Creative has long been treated as advertising’s hardest variable to quantify. That’s changing fast — and buyers across adtech are moving to own the tools that connect creative decisions to performance.
Podcasts Are Pulling More Brand Audio Budgets as World Cup Planning Starts
As World Cup campaign planning accelerates, brands are putting more faith in podcasts, betting that deeper attention and trusted hosts can deliver stronger audio performance than broader but lighter-touch channels.
CMOs Keep Gaining Ground With CEOs, but the Pressure Is Getting Sharper
Marketing chiefs appear to be earning more trust from CEOs, according to a new Boathouse study. The catch: greater credibility now comes with tighter scrutiny on growth, efficiency and business impact.
Walmart’s ad data push is moving closer to self-serve
Walmart is edging its expanded data business closer to self-serve, giving agencies and advertisers a clearer path to access retail insights, planning tools and measurement without as much manual support.
As Holdcos Cool on The Trade Desk, Stagwell Doubles Down
Major agency groups are taking a harder look at The Trade Desk’s place in their media stacks. Stagwell is moving the other way, signaling a sharper divide in how holdcos approach independent adtech partners.
Adobe bets on Firefly to keep creators in its orbit
Adobe is putting Firefly at the center of its pitch to creators as generative AI reshapes how images, video and design work get made.
Advertisers Are Flying Blind on ChatGPT Ads — Adthena Sees an Opening
As generative AI interfaces start to become ad environments, marketers are running into a big problem: they can’t see much. Adthena is positioning itself to bring competitive visibility to ChatGPT ads before the channel scales further.
Pinterest pushes its audience targeting into CTV with new extension offering
Pinterest is bringing its audience data into connected TV, opening a new route for advertisers that want to extend campaign targeting beyond the platform’s own surfaces.