In the age of AI, marketers are betting on taste as the real edge
AI is making production faster and cheaper. That is pushing marketers to treat taste, judgment and brand instinct as the differentiators that matter most.
Coca-Cola Is Treating World Cup TV Ads as Just One Layer of a Bigger Sports Marketing Machine
Coca-Cola’s World Cup advertising approach underscores a broader shift in adtech and marketing: TV still matters, but it now works best as part of a wider, connected sports media system.