Why creator Lola Torres is leaning on affiliate revenue instead of brand deals
As brand budgets stay uneven, creator Lola Torres is putting more weight behind affiliate marketing for its steadier and more controllable revenue stream.
Why the Chief AI Officer May Be a Temporary Job Title
The chief AI officer is having a moment in adtech and marketing. But as AI moves from special project to standard operating layer, many in the industry expect the title itself to fade.
As Programmatic DOOH Scales, Curated Marketplaces Are Becoming the New Buying Layer
Programmatic digital out-of-home is getting bigger, and more complex. That is pushing buyers toward curated marketplaces that promise tighter control, cleaner inventory paths and easier activation.
More AI agents won’t fix advertising’s core problems
AI agents are becoming the latest promise in adtech. But more software acting on its own won’t repair advertising’s deeper problems if the ecosystem stays fragmented, opaque and hard to measure.
Why the K2 Report Is Back in the Spotlight for Agency Buying Practices
A new round of industry chatter is reviving old questions about rebates, principal media and how transparent agency buying practices really are.
Why brands are running to Strava
As marketers chase attention beyond saturated social feeds, Strava is emerging as a platform with community credibility, high-intent audiences, and new brand appeal.
Digiday’s 2026 media buying and planning finalists put retail media, live sports and measurement in focus
The 2026 Digiday Media Buying and Planning Awards finalists offer a sharp read on the adtech moment, from retail media and sports to smarter planning and measurement.
As Gas Prices Climb, Amazon Could Capture More Household Spending
Higher gas prices don’t just hit the pump. They can also change where people shop — and Amazon may be one of the biggest beneficiaries as households look to avoid extra trips and bundle purchases online.
Why retailers like Target and Aerie are moving past pure affiliate deals with creators
Retailers once leaned hard on affiliate links to judge creator value. Now brands like Target and Aerie are broadening those relationships to include brand storytelling, campaign content and longer-term partnerships.
Dhar Mann heads to Tribeca X with a bigger pitch for CTV and creator-led brand storytelling
Dhar Mann’s Tribeca X moment is about more than one creator. It points to a wider shift in adtech as connected TV matures and creator-led media pushes deeper into brand budgets once reserved for traditional TV.