As Gas Prices Climb, Amazon Could Capture More Household Spending
Higher gas prices don’t just hit the pump. They can also change where people shop — and Amazon may be one of the biggest beneficiaries as households look to avoid extra trips and bundle purchases online.
Why retailers like Target and Aerie are moving past pure affiliate deals with creators
Retailers once leaned hard on affiliate links to judge creator value. Now brands like Target and Aerie are broadening those relationships to include brand storytelling, campaign content and longer-term partnerships.
Dhar Mann heads to Tribeca X with a bigger pitch for CTV and creator-led brand storytelling
Dhar Mann’s Tribeca X moment is about more than one creator. It points to a wider shift in adtech as connected TV matures and creator-led media pushes deeper into brand budgets once reserved for traditional TV.
As feeds turn into entertainment hubs, marketers are rethinking what social is for
Social platforms are no longer just places to distribute brand messages. As feeds shift toward entertainment, marketers are changing how they approach content, creative, and performance.
OpenAI teams with Skai to pull retail media advertisers closer to ChatGPT
OpenAI’s work with Skai points to a sharper adtech play around retail and commerce marketing inside the fast-growing AI assistant economy.
Publishers Are Quietly Monetizing Archives Through Snowflake’s AI Licensing Marketplace
A new revenue lane is taking shape as publishers use Snowflake’s platform to license content for AI use, with some deals reportedly reaching six figures.
Screenvision taps Vox Media CRO Geoff Schiller as new CEO
Screenvision has appointed Vox Media CRO Geoff Schiller as CEO, marking a high-profile leadership shift with implications for ad sales, premium video, and the cinema media business.
OpenAI switches on cost-per-action ads inside ChatGPT
OpenAI is moving deeper into adtech by turning on cost-per-action ads in ChatGPT, a shift that could reshape how brands buy performance media inside AI interfaces.
As Fuel Costs Push Shipping Fees Higher, Brands Are Reworking the Last Mile
Higher fuel costs are pressuring shipping economics, and brands are responding with new delivery tactics, tighter incentives and smarter messaging at checkout.
Universal Ads has a simple challenge: make TV ads as easy to buy as pizza
Universal Ads wants to pull more advertisers into premium video, but the real hurdle is usability. If buying connected TV can’t feel as quick and intuitive as ordering pizza, social platforms keep the advantage.