Nest New York takes its fragrance-layering playbook to the U.K.
The fragrance brand is extending its layering-focused strategy to the U.K., betting that personalization and ritual can travel across markets.
Why brands are running to Strava
As marketers chase attention beyond saturated social feeds, Strava is emerging as a platform with community credibility, high-intent audiences, and new brand appeal.
OpenAI’s Ad Business Still Looks More Like a Sketch Than a Finished Product
OpenAI has the audience, the hype and growing interest from brands. What it does not yet appear to have is a fully formed ad business.
Premier League betting shirt ban opens the door for brands — but proving ROI is the real match
The Premier League’s move away from front-of-shirt betting sponsors creates fresh space for mainstream brands. The challenge now is less access and more accountability: CMOs have to show what sponsorship actually delivers.
Google pushes unified measurement as marketers rethink attribution
Google is sharpening its pitch around unified measurement, aiming to help marketers connect media performance data with business outcomes through tools including Meridian and Google Analytics 360.
CTV’s next buying cycle is getting more fragmented — and more strategic
Connected TV is no longer a simple shift from linear to streaming. For marketers heading into 2026, the challenge is how to balance reach, measurement, inventory quality and platform leverage across a more crowded field.
AI Is Rewriting Ad Creative. Brands Need a Smarter Playbook
AI is speeding up ad creative, but better output still depends on sharper strategy, stronger inputs, and tighter brand control.
Google’s new ad experiment pairs AI tools with top creatives to help small businesses punch above their weight
Google is spotlighting a new experiment that brings established creative talent and AI tools into the ad process for small businesses, aiming to make stronger marketing more accessible.
Memes Aren’t Just Social Filler Anymore. They’re Becoming a Real Marketing Play
What used to be dismissed as throwaway social content is now being treated like a deliberate brand tactic, as marketers chase relevance in faster, more fragmented feeds.
Marketers are using more AI, but their tech skills aren’t keeping pace
AI is becoming a standard marketing tool, but rising adoption is colliding with a slower reality: many teams still lack the technical depth to get the most from it.