AI Is Rewiring the Business of Publishing
AI is no longer a side experiment for publishers. It is becoming part of how media companies sell ads, run workflows, understand audiences, and protect margins in a tougher market.
As feeds turn into entertainment hubs, marketers are rethinking what social is for
Social platforms are no longer just places to distribute brand messages. As feeds shift toward entertainment, marketers are changing how they approach content, creative, and performance.
The NBA’s Kenny Beecham Deal Signals a New Creator Playbook for Sports Leagues
The NBA’s deal with YouTuber Kenny Beecham looks bigger than a one-off creator partnership. It suggests sports leagues are starting to treat digital-native talent as a core distribution channel, not just a marketing add-on.
Memes Aren’t Just Social Filler Anymore. They’re Becoming a Real Marketing Play
What used to be dismissed as throwaway social content is now being treated like a deliberate brand tactic, as marketers chase relevance in faster, more fragmented feeds.
OpenAI Expands ChatGPT Ads Manager in the U.S., With Measurement and CPA Tools on the Roadmap
OpenAI is broadening access to its ChatGPT ads manager in the U.S. while outlining plans for third-party measurement and CPA bidding, pushing its ad product closer to mainstream performance media expectations.
Social video ad growth is set to outrun CTV this year
Social video is poised to post a faster ad spending growth rate than CTV this year, a notable shift in where marketers are finding scale, performance, and speed.
Programmatic’s next power struggle is here as rival trade groups crowd the field
A growing set of trade bodies wants to shape programmatic advertising’s next chapter. That could sharpen standards and accountability — or deepen fragmentation across adtech.
X gives its ad platform a long-overdue rebuild
X is revamping its ad platform with a broader overhaul designed to make media buying easier, cleaner and more credible for advertisers still weighing the platform’s risks and reach.
Meta opens the door to third-party AI in its ad stack
Meta is expanding its ad ecosystem to support third-party AI tools, giving brands and agencies more ways to plug external automation and creative systems into its advertising workflows.
Advertisers Are Flying Blind on ChatGPT Ads — Adthena Sees an Opening
As generative AI interfaces start to become ad environments, marketers are running into a big problem: they can’t see much. Adthena is positioning itself to bring competitive visibility to ChatGPT ads before the channel scales further.