Pinterest pushes its audience targeting into CTV with new extension offering
Pinterest is bringing its audience data into connected TV, opening a new route for advertisers that want to extend campaign targeting beyond the platform’s own surfaces.
Meta Eyes CTV as Its Next Big Ad Growth Engine
Meta appears to be leaning further into connected TV, a move that could give advertisers more video reach beyond mobile and social feeds as streaming budgets keep shifting.
Coca-Cola Is Treating World Cup TV Ads as Just One Layer of a Bigger Sports Marketing Machine
Coca-Cola’s World Cup advertising approach underscores a broader shift in adtech and marketing: TV still matters, but it now works best as part of a wider, connected sports media system.
Creator Marketing Gets a New Playbook as Brands Rethink Campaign Strategy
Creator partnerships are moving beyond one-off sponsorships, with a new playbook focused on fit, measurement and platform-native storytelling.