Why creator Lola Torres is leaning on affiliate revenue instead of brand deals
As brand budgets stay uneven, creator Lola Torres is putting more weight behind affiliate marketing for its steadier and more controllable revenue stream.
Why retailers like Target and Aerie are moving past pure affiliate deals with creators
Retailers once leaned hard on affiliate links to judge creator value. Now brands like Target and Aerie are broadening those relationships to include brand storytelling, campaign content and longer-term partnerships.
Dhar Mann heads to Tribeca X with a bigger pitch for CTV and creator-led brand storytelling
Dhar Mann’s Tribeca X moment is about more than one creator. It points to a wider shift in adtech as connected TV matures and creator-led media pushes deeper into brand budgets once reserved for traditional TV.
As feeds turn into entertainment hubs, marketers are rethinking what social is for
Social platforms are no longer just places to distribute brand messages. As feeds shift toward entertainment, marketers are changing how they approach content, creative, and performance.
This Weekend’s Biggest Movies Came From YouTube-Born Directors
Two of the weekend’s biggest theatrical releases weren’t just box office leaders. They also marked a cultural shift, with both films directed by creators who first built audiences on YouTube.
The NBA’s Kenny Beecham Deal Signals a New Creator Playbook for Sports Leagues
The NBA’s deal with YouTuber Kenny Beecham looks bigger than a one-off creator partnership. It suggests sports leagues are starting to treat digital-native talent as a core distribution channel, not just a marketing add-on.
Twitch Reworks Monetization to Give Smaller Streamers a Better Shot
Twitch is tweaking its monetization playbook, aiming to make it easier for smaller streamers to earn sooner and turn early audiences into lasting communities.
Why some micro influencers are betting on brand ownership instead of sponsorships
For a growing slice of micro influencers, the next step is not more sponsored posts. It’s owning the product, the audience relationship, and the upside.
Baller League is betting on creators for fandom, not just reach
Baller League’s approach to creators points to a sharper truth for brands and media companies: big numbers can spark awareness, but lasting fandom comes from fit, community and repeat engagement.
From reality TV to brand engine: how a Love Island breakout became an ad-era success story
A Love Island breakthrough can be fleeting. In this case, it became something more durable: a launchpad for audience, brand value and wider business momentum.