OpenAI’s Ad Business Still Looks More Like a Sketch Than a Finished Product
OpenAI has the audience, the hype and growing interest from brands. What it does not yet appear to have is a fully formed ad business.
Google gives Display Ads a new home inside Demand Gen
Google is moving Display Ads into Demand Gen, folding a classic ad format into a newer campaign type built around visual discovery and AI-assisted performance.
Cox Media Hit With FTC Fine Over Claims It Listened Through Phones for Ad Targeting
Cox Media Group is facing an FTC fine after marketing materials suggested its ad tech could use phone data and conversations to help target consumers.
WPP’s AI chief says ad agents are still in their awkward phase
WPP’s top AI executive is pouring a little cold water on the hype around autonomous agents, arguing the tech may be exciting but is still far from fully trusted in complex advertising workflows.
OpenAI Gives ChatGPT Ads a Visual Upgrade
OpenAI is expanding how brands can shape ad creative inside ChatGPT, pointing to a more polished ad experience and a bigger push into conversational marketing.
AI Is Rewriting Ad Creative. Brands Need a Smarter Playbook
AI is speeding up ad creative, but better output still depends on sharper strategy, stronger inputs, and tighter brand control.
Google’s new ad experiment pairs AI tools with top creatives to help small businesses punch above their weight
Google is spotlighting a new experiment that brings established creative talent and AI tools into the ad process for small businesses, aiming to make stronger marketing more accessible.
OpenAI widens ChatGPT ads pilot to the U.K., Brazil and Japan
OpenAI is taking ChatGPT ads into more markets, adding the U.K., Brazil and Japan as it tests how advertising can scale inside its fast-growing AI product without overwhelming users.
Social video ad growth is set to outrun CTV this year
Social video is poised to post a faster ad spending growth rate than CTV this year, a notable shift in where marketers are finding scale, performance, and speed.
OpenAI Lays Groundwork for ChatGPT Ads in Europe
OpenAI appears to be setting up the early infrastructure for ChatGPT advertising in Europe, signaling a potentially major shift for marketers, publishers and the wider adtech market.