News UK packages The Times reader data into synthetic ad audiences
News UK is converting first-party signals from The Times into synthetic audiences for advertisers, a move that highlights how premium publishers are reworking targeting as third-party data fades.
Amazon’s podcast play gets sharper: monetize the whole stack
Amazon appears to be refining its podcast business around a simple idea: if audio can be produced, distributed, measured, and sold inside one ecosystem, every layer can become a revenue stream.