More AI agents won’t fix advertising’s core problems
AI agents are becoming the latest promise in adtech. But more software acting on its own won’t repair advertising’s deeper problems if the ecosystem stays fragmented, opaque and hard to measure.
Why brands are running to Strava
As marketers chase attention beyond saturated social feeds, Strava is emerging as a platform with community credibility, high-intent audiences, and new brand appeal.
Dhar Mann heads to Tribeca X with a bigger pitch for CTV and creator-led brand storytelling
Dhar Mann’s Tribeca X moment is about more than one creator. It points to a wider shift in adtech as connected TV matures and creator-led media pushes deeper into brand budgets once reserved for traditional TV.
Screenvision taps Vox Media CRO Geoff Schiller as new CEO
Screenvision has appointed Vox Media CRO Geoff Schiller as CEO, marking a high-profile leadership shift with implications for ad sales, premium video, and the cinema media business.
OpenAI switches on cost-per-action ads inside ChatGPT
OpenAI is moving deeper into adtech by turning on cost-per-action ads in ChatGPT, a shift that could reshape how brands buy performance media inside AI interfaces.
Publishers turn to video as AI search reshapes traffic
AI search is rewriting the referral playbook. Publishers are responding by pushing harder into video, where attention is stickier, distribution is broader, and monetization is less dependent on blue-link traffic.
OpenAI’s Ad Business Still Looks More Like a Sketch Than a Finished Product
OpenAI has the audience, the hype and growing interest from brands. What it does not yet appear to have is a fully formed ad business.
Google gives Display Ads a new home inside Demand Gen
Google is moving Display Ads into Demand Gen, folding a classic ad format into a newer campaign type built around visual discovery and AI-assisted performance.
Cox Media Hit With FTC Fine Over Claims It Listened Through Phones for Ad Targeting
Cox Media Group is facing an FTC fine after marketing materials suggested its ad tech could use phone data and conversations to help target consumers.
WPP’s AI chief says ad agents are still in their awkward phase
WPP’s top AI executive is pouring a little cold water on the hype around autonomous agents, arguing the tech may be exciting but is still far from fully trusted in complex advertising workflows.