Why CMOs Still Struggle to Prove Creative Value
Marketing leaders have more data than ever, but many still cannot clearly show how creative work drives results compared with media buying and targeting.
YouTube adds new creative and insight tools for brand campaigns
YouTube is introducing new tools meant to help advertisers shape better creative, understand audience behavior and improve campaign planning across the platform.
At Cannes, Publishers Are Chasing AI Revenue, Not Agentic Buzz
Publishers at Cannes appear more focused on turning AI into revenue than debating agentic AI hype, signaling a more practical phase for media, ads, and platform strategy.
Omnicom Media and Paramount Test Fixed Ad Units in Streaming Premieres
Omnicom Media and Paramount are working on dynamic fixed ad units for streaming premieres, a move that could reshape how premium TV inventory is packaged and sold.
More AI agents won’t fix advertising’s core problems
AI agents are becoming the latest promise in adtech. But more software acting on its own won’t repair advertising’s deeper problems if the ecosystem stays fragmented, opaque and hard to measure.
Why brands are running to Strava
As marketers chase attention beyond saturated social feeds, Strava is emerging as a platform with community credibility, high-intent audiences, and new brand appeal.
Dhar Mann heads to Tribeca X with a bigger pitch for CTV and creator-led brand storytelling
Dhar Mann’s Tribeca X moment is about more than one creator. It points to a wider shift in adtech as connected TV matures and creator-led media pushes deeper into brand budgets once reserved for traditional TV.
Screenvision taps Vox Media CRO Geoff Schiller as new CEO
Screenvision has appointed Vox Media CRO Geoff Schiller as CEO, marking a high-profile leadership shift with implications for ad sales, premium video, and the cinema media business.
OpenAI switches on cost-per-action ads inside ChatGPT
OpenAI is moving deeper into adtech by turning on cost-per-action ads in ChatGPT, a shift that could reshape how brands buy performance media inside AI interfaces.
Publishers turn to video as AI search reshapes traffic
AI search is rewriting the referral playbook. Publishers are responding by pushing harder into video, where attention is stickier, distribution is broader, and monetization is less dependent on blue-link traffic.