Podcasts Are Pulling More Brand Audio Budgets as World Cup Planning Starts
As World Cup campaign planning accelerates, brands are putting more faith in podcasts, betting that deeper attention and trusted hosts can deliver stronger audio performance than broader but lighter-touch channels.
CMOs Keep Gaining Ground With CEOs, but the Pressure Is Getting Sharper
Marketing chiefs appear to be earning more trust from CEOs, according to a new Boathouse study. The catch: greater credibility now comes with tighter scrutiny on growth, efficiency and business impact.
Walmart’s ad data push is moving closer to self-serve
Walmart is edging its expanded data business closer to self-serve, giving agencies and advertisers a clearer path to access retail insights, planning tools and measurement without as much manual support.
As Holdcos Cool on The Trade Desk, Stagwell Doubles Down
Major agency groups are taking a harder look at The Trade Desk’s place in their media stacks. Stagwell is moving the other way, signaling a sharper divide in how holdcos approach independent adtech partners.
Adobe bets on Firefly to keep creators in its orbit
Adobe is putting Firefly at the center of its pitch to creators as generative AI reshapes how images, video and design work get made.
Advertisers Are Flying Blind on ChatGPT Ads — Adthena Sees an Opening
As generative AI interfaces start to become ad environments, marketers are running into a big problem: they can’t see much. Adthena is positioning itself to bring competitive visibility to ChatGPT ads before the channel scales further.
Pinterest pushes its audience targeting into CTV with new extension offering
Pinterest is bringing its audience data into connected TV, opening a new route for advertisers that want to extend campaign targeting beyond the platform’s own surfaces.
News UK packages The Times reader data into synthetic ad audiences
News UK is converting first-party signals from The Times into synthetic audiences for advertisers, a move that highlights how premium publishers are reworking targeting as third-party data fades.
Meta Eyes CTV as Its Next Big Ad Growth Engine
Meta appears to be leaning further into connected TV, a move that could give advertisers more video reach beyond mobile and social feeds as streaming budgets keep shifting.
In the age of AI, marketers are betting on taste as the real edge
AI is making production faster and cheaper. That is pushing marketers to treat taste, judgment and brand instinct as the differentiators that matter most.