Why Walmart’s Vibe deal matters for streaming ads
Walmart’s reported acquisition of Vibe points to a larger play in streaming advertising, where retail data, connected TV, and media buying are moving closer together.
Amazon’s upfront pitch is getting more ad-tech heavy
Amazon’s upfront strategy is evolving from a showcase for premium streaming inventory into a broader pitch for its ad-tech ecosystem, retail media data and full-funnel ad capabilities.
Meta Eyes CTV as Its Next Big Ad Growth Engine
Meta appears to be leaning further into connected TV, a move that could give advertisers more video reach beyond mobile and social feeds as streaming budgets keep shifting.