TikTok Shop says U.S. small business sales jumped 66% in 2025
TikTok Shop says sales from U.S. small businesses rose 66% in 2025, a sign that social commerce is still gaining traction with merchants chasing discovery and direct conversion in one place.
Why some micro influencers are betting on brand ownership instead of sponsorships
For a growing slice of micro influencers, the next step is not more sponsored posts. It’s owning the product, the audience relationship, and the upside.