As Holdcos Cool on The Trade Desk, Stagwell Doubles Down
Major agency groups are taking a harder look at The Trade Desk’s place in their media stacks. Stagwell is moving the other way, signaling a sharper divide in how holdcos approach independent adtech partners.
Pinterest pushes its audience targeting into CTV with new extension offering
Pinterest is bringing its audience data into connected TV, opening a new route for advertisers that want to extend campaign targeting beyond the platform’s own surfaces.