AI Is Rewiring the Business of Publishing
AI is no longer a side experiment for publishers. It is becoming part of how media companies sell ads, run workflows, understand audiences, and protect margins in a tougher market.
As Programmatic DOOH Scales, Curated Marketplaces Are Becoming the New Buying Layer
Programmatic digital out-of-home is getting bigger, and more complex. That is pushing buyers toward curated marketplaces that promise tighter control, cleaner inventory paths and easier activation.
Universal Ads has a simple challenge: make TV ads as easy to buy as pizza
Universal Ads wants to pull more advertisers into premium video, but the real hurdle is usability. If buying connected TV can’t feel as quick and intuitive as ordering pizza, social platforms keep the advantage.
ACR Data Is Powerful—But Only When Buyers Can Use It Inside DSPs
ACR data has become a key signal for TV and streaming marketers. But the real payoff comes when that data is embedded directly inside DSPs, where buyers can actually plan, activate and measure against it.
Amazon’s upfront pitch is getting more ad-tech heavy
Amazon’s upfront strategy is evolving from a showcase for premium streaming inventory into a broader pitch for its ad-tech ecosystem, retail media data and full-funnel ad capabilities.
WTF Is a Unified Ad Platform? Here’s the Adtech Idea Everyone Is Selling
Unified ad platforms are being pitched as the fix for fragmented media buying. In practice, they’re part workflow cleanup, part data strategy, and part marketing spin.
Criteo’s ChatGPT buzz runs into a harder reality: a weaker revenue outlook
Criteo’s AI-linked momentum wasn’t enough to calm the market after the company lowered its revenue outlook, underscoring how adtech investors still want proof, not just platform buzz.
Programmatic’s next power struggle is here as rival trade groups crowd the field
A growing set of trade bodies wants to shape programmatic advertising’s next chapter. That could sharpen standards and accountability — or deepen fragmentation across adtech.
At Possible, AI Looks Like Adtech’s Biggest Accelerator — and Its Sharpest Risk
At Possible, AI is being treated less like a shiny add-on and more like the force redefining how adtech works — from productivity and media execution to trust, transparency, and competitive edge.
As Holdcos Cool on The Trade Desk, Stagwell Doubles Down
Major agency groups are taking a harder look at The Trade Desk’s place in their media stacks. Stagwell is moving the other way, signaling a sharper divide in how holdcos approach independent adtech partners.