Programmatic’s next power struggle is here as rival trade groups crowd the field
A growing set of trade bodies wants to shape programmatic advertising’s next chapter. That could sharpen standards and accountability — or deepen fragmentation across adtech.
X gives its ad platform a long-overdue rebuild
X is revamping its ad platform with a broader overhaul designed to make media buying easier, cleaner and more credible for advertisers still weighing the platform’s risks and reach.
For Advertisers, the Middle East War’s Biggest Cost Is Uncertainty
The immediate impact of war on ad markets can be measured in disrupted campaigns and nervous brand-safety reviews. The harder cost to price is uncertainty — and that is what is now reshaping advertiser decisions.
At Possible, AI Looks Like Adtech’s Biggest Accelerator — and Its Sharpest Risk
At Possible, AI is being treated less like a shiny add-on and more like the force redefining how adtech works — from productivity and media execution to trust, transparency, and competitive edge.
Podcasts Are Pulling More Brand Audio Budgets as World Cup Planning Starts
As World Cup campaign planning accelerates, brands are putting more faith in podcasts, betting that deeper attention and trusted hosts can deliver stronger audio performance than broader but lighter-touch channels.
As Holdcos Cool on The Trade Desk, Stagwell Doubles Down
Major agency groups are taking a harder look at The Trade Desk’s place in their media stacks. Stagwell is moving the other way, signaling a sharper divide in how holdcos approach independent adtech partners.