As Programmatic DOOH Scales, Curated Marketplaces Are Becoming the New Buying Layer
Programmatic digital out-of-home is getting bigger, and more complex. That is pushing buyers toward curated marketplaces that promise tighter control, cleaner inventory paths and easier activation.
Why the K2 Report Is Back in the Spotlight for Agency Buying Practices
A new round of industry chatter is reviving old questions about rebates, principal media and how transparent agency buying practices really are.
Digiday’s 2026 media buying and planning finalists put retail media, live sports and measurement in focus
The 2026 Digiday Media Buying and Planning Awards finalists offer a sharp read on the adtech moment, from retail media and sports to smarter planning and measurement.
ACR Data Is Powerful—But Only When Buyers Can Use It Inside DSPs
ACR data has become a key signal for TV and streaming marketers. But the real payoff comes when that data is embedded directly inside DSPs, where buyers can actually plan, activate and measure against it.
Omnicom’s ‘fewer middlemen’ push is hitting publishers — but not boosting their margins
Omnicom’s effort to streamline ad-tech supply paths is landing in publisher conversations, but many publishers still aren’t seeing a clear financial payoff.
CTV’s next buying cycle is getting more fragmented — and more strategic
Connected TV is no longer a simple shift from linear to streaming. For marketers heading into 2026, the challenge is how to balance reach, measurement, inventory quality and platform leverage across a more crowded field.
WTF Is a Unified Ad Platform? Here’s the Adtech Idea Everyone Is Selling
Unified ad platforms are being pitched as the fix for fragmented media buying. In practice, they’re part workflow cleanup, part data strategy, and part marketing spin.
OpenAI widens ChatGPT ads pilot to the U.K., Brazil and Japan
OpenAI is taking ChatGPT ads into more markets, adding the U.K., Brazil and Japan as it tests how advertising can scale inside its fast-growing AI product without overwhelming users.
OpenAI Expands ChatGPT Ads Manager in the U.S., With Measurement and CPA Tools on the Roadmap
OpenAI is broadening access to its ChatGPT ads manager in the U.S. while outlining plans for third-party measurement and CPA bidding, pushing its ad product closer to mainstream performance media expectations.
Social video ad growth is set to outrun CTV this year
Social video is poised to post a faster ad spending growth rate than CTV this year, a notable shift in where marketers are finding scale, performance, and speed.