Dhar Mann heads to Tribeca X with a bigger pitch for CTV and creator-led brand storytelling
Dhar Mann’s Tribeca X moment is about more than one creator. It points to a wider shift in adtech as connected TV matures and creator-led media pushes deeper into brand budgets once reserved for traditional TV.
Universal Ads has a simple challenge: make TV ads as easy to buy as pizza
Universal Ads wants to pull more advertisers into premium video, but the real hurdle is usability. If buying connected TV can’t feel as quick and intuitive as ordering pizza, social platforms keep the advantage.
ACR Data Is Powerful—But Only When Buyers Can Use It Inside DSPs
ACR data has become a key signal for TV and streaming marketers. But the real payoff comes when that data is embedded directly inside DSPs, where buyers can actually plan, activate and measure against it.
CTV’s next buying cycle is getting more fragmented — and more strategic
Connected TV is no longer a simple shift from linear to streaming. For marketers heading into 2026, the challenge is how to balance reach, measurement, inventory quality and platform leverage across a more crowded field.
Social video ad growth is set to outrun CTV this year
Social video is poised to post a faster ad spending growth rate than CTV this year, a notable shift in where marketers are finding scale, performance, and speed.
Pinterest pushes its audience targeting into CTV with new extension offering
Pinterest is bringing its audience data into connected TV, opening a new route for advertisers that want to extend campaign targeting beyond the platform’s own surfaces.
Meta Eyes CTV as Its Next Big Ad Growth Engine
Meta appears to be leaning further into connected TV, a move that could give advertisers more video reach beyond mobile and social feeds as streaming budgets keep shifting.