Why brands are running to Strava
As marketers chase attention beyond saturated social feeds, Strava is emerging as a platform with community credibility, high-intent audiences, and new brand appeal.
Memes Aren’t Just Social Filler Anymore. They’re Becoming a Real Marketing Play
What used to be dismissed as throwaway social content is now being treated like a deliberate brand tactic, as marketers chase relevance in faster, more fragmented feeds.
At Possible, marketers embrace AI — but keep the human layer in view
AI was everywhere at Possible, but the real conversation was less about replacing people and more about figuring out where automation helps — and where human judgment still wins.
Why some micro influencers are betting on brand ownership instead of sponsorships
For a growing slice of micro influencers, the next step is not more sponsored posts. It’s owning the product, the audience relationship, and the upside.
CMOs Keep Gaining Ground With CEOs, but the Pressure Is Getting Sharper
Marketing chiefs appear to be earning more trust from CEOs, according to a new Boathouse study. The catch: greater credibility now comes with tighter scrutiny on growth, efficiency and business impact.
Coca-Cola Is Treating World Cup TV Ads as Just One Layer of a Bigger Sports Marketing Machine
Coca-Cola’s World Cup advertising approach underscores a broader shift in adtech and marketing: TV still matters, but it now works best as part of a wider, connected sports media system.