Prime Day’s Final Hours Put Discovery Ahead of Discounts

Prime Day’s last day is less about one perfect bargain and more about navigating a flood of options without overspending or chasing weak discounts.
Prime Day Robot Vacuum Discounts Show How Competitive the Category Has Become

A fresh round of robot vacuum deals before Prime Day ends says less about one sale and more about a maturing smart-home category under heavy price pressure.
Prime Day Is Turning Into an Unofficial Apple Discount Event

Prime Day is no longer just about Amazon gadgets. This year, Apple products are emerging as some of the event’s most watched and most compelling discounts.
Prime Day’s Sub-$40 Home Tech Deals Show Where Budget Upgrades Are Heading

A roundup of sub-$40 Prime Day home tech deals says as much about shopping trends as it does about gadgets: buyers want cheaper, simpler ways to upgrade everyday spaces.
Prime Day Day Two: Which Tech Deals Are Actually Worth Watching

Prime Day’s second day is less about random discounts and more about decision-making: which tech categories are worth checking, and how to avoid buying noise instead of value.
Amazon search is showing AI-made products that don’t actually exist

Amazon’s search results are surfacing AI-generated product images for made-up items, blurring the line between product discovery and actual shopping.
As Gas Prices Climb, Amazon Could Capture More Household Spending

Higher gas prices don’t just hit the pump. They can also change where people shop — and Amazon may be one of the biggest beneficiaries as households look to avoid extra trips and bundle purchases online.
Blue Origin Blast Puts NASA Moon Timeline and Amazon’s Satellite Push Under Pressure

A Blue Origin explosion is rippling far beyond one company, raising new questions for NASA’s lunar plans and Amazon’s bid to challenge Starlink in orbit.
Stord lands $250M as brands look beyond Amazon-style fulfillment

Stord’s new $250 million raise at a $3 billion valuation puts fresh focus on the race to build faster, more flexible fulfillment infrastructure for brands outside Amazon’s orbit.
Amazon’s upfront pitch is getting more ad-tech heavy

Amazon’s upfront strategy is evolving from a showcase for premium streaming inventory into a broader pitch for its ad-tech ecosystem, retail media data and full-funnel ad capabilities.