OpenAI unveils GPT-5.5 Instant with a sharper focus on speed, clarity, and personalization

OpenAI’s new GPT-5.5 Instant is framed around three things users actually notice: speed, clearer answers, and responses that feel more tailored to the person using it.
OpenAI Expands ChatGPT Ads Manager in the U.S., With Measurement and CPA Tools on the Roadmap

OpenAI is broadening access to its ChatGPT ads manager in the U.S. while outlining plans for third-party measurement and CPA bidding, pushing its ad product closer to mainstream performance media expectations.
OpenAI and PwC team up to rethink how CFO offices work

OpenAI and PwC are joining forces on finance-focused AI, with a clear target: modernizing the office of the CFO and speeding up how finance teams analyze, report, and decide.
Musk vs. Altman: The OpenAI Fight Is Now a Full-Blown Courtroom Battle

The legal clash between Elon Musk and Sam Altman has sharpened into a major courtroom fight over OpenAI’s structure, direction, and future control.
OpenAI Lays Groundwork for ChatGPT Ads in Europe

OpenAI appears to be setting up the early infrastructure for ChatGPT advertising in Europe, signaling a potentially major shift for marketers, publishers and the wider adtech market.
ChatGPT Images 2.0 catches on in India, but global breakout still looks unfinished

OpenAI’s image-generation upgrade appears to be landing especially well in India. Elsewhere, the product story looks more mixed, underscoring how uneven AI adoption can be across markets.
OpenAI rolls out Advanced Account Security to strengthen account protection

OpenAI has unveiled Advanced Account Security, a new protection layer aimed at helping users lock down account access with stronger safeguards.
Musk v. Altman took a sharp turn when the jury wasn’t watching

The most striking development in the Musk v. Altman fight didn’t land during a dramatic exchange before jurors. It happened after they stepped out, when questions around xAI and a key apparent mistake suddenly changed the temperature in the room.
OpenAI traces the strange origin story behind AI’s recurring goblins

A new OpenAI post digs into why bizarre goblin-like motifs can surface in AI outputs — and why that quirky behavior says something serious about how models absorb patterns from the internet.
Musk v. Altman: What the evidence released so far actually shows

Court exhibits in Elon Musk’s case against Sam Altman and OpenAI are starting to sketch how the relationship broke down — and what each side may try to prove next.