Why creator Lola Torres is leaning on affiliate revenue instead of brand deals
As brand budgets stay uneven, creator Lola Torres is putting more weight behind affiliate marketing for its steadier and more controllable revenue stream.
Why retailers like Target and Aerie are moving past pure affiliate deals with creators
Retailers once leaned hard on affiliate links to judge creator value. Now brands like Target and Aerie are broadening those relationships to include brand storytelling, campaign content and longer-term partnerships.
Why some micro influencers are betting on brand ownership instead of sponsorships
For a growing slice of micro influencers, the next step is not more sponsored posts. It’s owning the product, the audience relationship, and the upside.
From reality TV to brand engine: how a Love Island breakout became an ad-era success story
A Love Island breakthrough can be fleeting. In this case, it became something more durable: a launchpad for audience, brand value and wider business momentum.