YouTube adds new creative and insight tools for brand campaigns

YouTube is introducing new tools meant to help advertisers shape better creative, understand audience behavior and improve campaign planning across the platform.
Google gives Display Ads a new home inside Demand Gen

Google is moving Display Ads into Demand Gen, folding a classic ad format into a newer campaign type built around visual discovery and AI-assisted performance.
Google Marketing Live 2026 puts AI at the center of search, shopping, and video ads

Google used Marketing Live 2026 to map out its next phase for advertisers, with AI threaded through campaign creation, search experiences, shopping journeys, video, and measurement.
AI Is Rewriting Ad Creative. Brands Need a Smarter Playbook

AI is speeding up ad creative, but better output still depends on sharper strategy, stronger inputs, and tighter brand control.