How Loyalty Programs Became a Core Engine for Lifecycle Marketing
Loyalty programs are no longer just retention add-ons. Brands are using them across the full customer journey to drive personalization, repeat purchases and stronger first-party data.
News UK packages The Times reader data into synthetic ad audiences
News UK is converting first-party signals from The Times into synthetic audiences for advertisers, a move that highlights how premium publishers are reworking targeting as third-party data fades.