YouTube adds new creative and insight tools for brand campaigns
YouTube is introducing new tools meant to help advertisers shape better creative, understand audience behavior and improve campaign planning across the platform.
Google gives Display Ads a new home inside Demand Gen
Google is moving Display Ads into Demand Gen, folding a classic ad format into a newer campaign type built around visual discovery and AI-assisted performance.
OpenAI Lays Groundwork for ChatGPT Ads in Europe
OpenAI appears to be setting up the early infrastructure for ChatGPT advertising in Europe, signaling a potentially major shift for marketers, publishers and the wider adtech market.
Baller League is betting on creators for fandom, not just reach
Baller League’s approach to creators points to a sharper truth for brands and media companies: big numbers can spark awareness, but lasting fandom comes from fit, community and repeat engagement.