Why Walmart’s Vibe deal matters for streaming ads
Walmart’s reported acquisition of Vibe points to a larger play in streaming advertising, where retail data, connected TV, and media buying are moving closer together.
Pinterest pushes its audience targeting into CTV with new extension offering
Pinterest is bringing its audience data into connected TV, opening a new route for advertisers that want to extend campaign targeting beyond the platform’s own surfaces.
Meta Eyes CTV as Its Next Big Ad Growth Engine
Meta appears to be leaning further into connected TV, a move that could give advertisers more video reach beyond mobile and social feeds as streaming budgets keep shifting.