At Possible, marketers embrace AI — but keep the human layer in view
AI was everywhere at Possible, but the real conversation was less about replacing people and more about figuring out where automation helps — and where human judgment still wins.
OpenAI unveils GPT-5.5 Instant with a sharper focus on speed, clarity, and personalization
OpenAI’s new GPT-5.5 Instant is framed around three things users actually notice: speed, clearer answers, and responses that feel more tailored to the person using it.
How Ace Hardware built an AI assistant for its workforce
Ace Hardware is pushing AI into the flow of work with an internal assistant designed to help employees get answers faster and handle routine tasks more efficiently.
Gemini API File Search goes multimodal, pushing RAG beyond plain text
Google has expanded Gemini API File Search to multimodal retrieval, giving developers a way to build RAG systems that can pull grounded context from more than just text.
Future Leader Awards spotlight rising talent across agencies, brands and media
The 2026 Future Leader Awards put the focus on up-and-coming talent, with names from Digitas, Five Below and January Digital among this year’s winners.
Nuro Lands Driverless Testing Permit as Uber Robotaxi Plans Take Shape
Nuro’s new driverless testing permit adds momentum to the autonomous vehicle race just as Uber moves closer to launching robotaxi service.
OpenAI Expands ChatGPT Ads Manager in the U.S., With Measurement and CPA Tools on the Roadmap
OpenAI is broadening access to its ChatGPT ads manager in the U.S. while outlining plans for third-party measurement and CPA bidding, pushing its ad product closer to mainstream performance media expectations.
ASML’s CEO says the chip-tool giant still has no real rival
ASML’s chief executive says the company’s grip on advanced chipmaking tools remains secure, highlighting the massive technical and manufacturing moat around the semiconductor equipment leader.
Social video ad growth is set to outrun CTV this year
Social video is poised to post a faster ad spending growth rate than CTV this year, a notable shift in where marketers are finding scale, performance, and speed.
Google backs $3.5 million Future Vision film competition with XPRIZE and Range
Google has teamed up with XPRIZE and Range Media Partners on Future Vision, a $3.5 million film competition aimed at shaping how the future is imagined on screen.