Bleacher Report pushes its sports cartoon universe onto YouTube ahead of the World Cup
Bleacher Report is expanding its animated sports franchise onto YouTube, using the platform’s reach and discovery engine to grow audience ahead of the World Cup.
Podcasts Are Pulling More Brand Audio Budgets as World Cup Planning Starts
As World Cup campaign planning accelerates, brands are putting more faith in podcasts, betting that deeper attention and trusted hosts can deliver stronger audio performance than broader but lighter-touch channels.
Coca-Cola Is Treating World Cup TV Ads as Just One Layer of a Bigger Sports Marketing Machine
Coca-Cola’s World Cup advertising approach underscores a broader shift in adtech and marketing: TV still matters, but it now works best as part of a wider, connected sports media system.