Why the K2 Report Is Back in the Spotlight for Agency Buying Practices
A new round of industry chatter is reviving old questions about rebates, principal media and how transparent agency buying practices really are.
Erin Brockovich targets data center secrecy as AI infrastructure booms
As data center construction accelerates, Erin Brockovich is pushing a new fight: how much communities are told about the environmental and utility impacts of the facilities moving into their backyards.
Programmatic’s next power struggle is here as rival trade groups crowd the field
A growing set of trade bodies wants to shape programmatic advertising’s next chapter. That could sharpen standards and accountability — or deepen fragmentation across adtech.