Premier League betting shirt ban opens the door for brands — but proving ROI is the real match
The Premier League’s move away from front-of-shirt betting sponsors creates fresh space for mainstream brands. The challenge now is less access and more accountability: CMOs have to show what sponsorship actually delivers.
Coca-Cola Is Treating World Cup TV Ads as Just One Layer of a Bigger Sports Marketing Machine
Coca-Cola’s World Cup advertising approach underscores a broader shift in adtech and marketing: TV still matters, but it now works best as part of a wider, connected sports media system.