As feeds turn into entertainment hubs, marketers are rethinking what social is for
Social platforms are no longer just places to distribute brand messages. As feeds shift toward entertainment, marketers are changing how they approach content, creative, and performance.
Record Club wants to turn album logging into music’s next social habit
A new app called Record Club is chasing a familiar idea with a music-first twist: give fans a place to log albums, rate what they hear, build lists, and discover new records through friends.
Memes Aren’t Just Social Filler Anymore. They’re Becoming a Real Marketing Play
What used to be dismissed as throwaway social content is now being treated like a deliberate brand tactic, as marketers chase relevance in faster, more fragmented feeds.
TikToker’s Crowd-Buy Spirit Pitch Turns Airline Collapse Into Internet Spectacle
A viral TikTok campaign is asking the internet to help buy Spirit Airlines after its abrupt weekend collapse, turning a chaotic travel story into a bigger conversation about collective ownership online.
Meta’s court loss in New Mexico could open the door to a much bigger bill
Meta’s setback in a New Mexico child safety case may be more than a one-time financial hit. The ruling could raise pressure on the company in similar legal fights and intensify scrutiny over platform safety.
Reddit’s search is finally having a moment
Reddit has long been a destination for answers, but not always through its own search bar. That appears to be changing as more users start searching inside Reddit itself.
Letterboxd Reportedly Eyes a Sale as Film Social Media Keeps Growing Up
Letterboxd is reportedly looking for a new owner, putting one of the internet’s most distinctive film communities at a possible turning point.
Creator Marketing Gets a New Playbook as Brands Rethink Campaign Strategy
Creator partnerships are moving beyond one-off sponsorships, with a new playbook focused on fit, measurement and platform-native storytelling.