Publishers say AI data brokers are becoming ad tech’s next costly middle layer
Publishers say a new class of AI data brokers is emerging as yet another middle layer—one that can capture the full upside from publisher data while creators struggle to hold onto control, attribution and revenue.
News UK packages The Times reader data into synthetic ad audiences
News UK is converting first-party signals from The Times into synthetic audiences for advertisers, a move that highlights how premium publishers are reworking targeting as third-party data fades.