Publishers Are Quietly Monetizing Archives Through Snowflake’s AI Licensing Marketplace
A new revenue lane is taking shape as publishers use Snowflake’s platform to license content for AI use, with some deals reportedly reaching six figures.
Google adds new ways to surface original reporting in AI Search
Google says new AI Search tools will make it easier for people to find their go-to publishers while giving more visibility to original, high-quality reporting.
Publishers turn to video as AI search reshapes traffic
AI search is rewriting the referral playbook. Publishers are responding by pushing harder into video, where attention is stickier, distribution is broader, and monetization is less dependent on blue-link traffic.
Omnicom’s ‘fewer middlemen’ push is hitting publishers — but not boosting their margins
Omnicom’s effort to streamline ad-tech supply paths is landing in publisher conversations, but many publishers still aren’t seeing a clear financial payoff.
Publishers say AI data brokers are becoming ad tech’s next costly middle layer
Publishers say a new class of AI data brokers is emerging as yet another middle layer—one that can capture the full upside from publisher data while creators struggle to hold onto control, attribution and revenue.
News UK packages The Times reader data into synthetic ad audiences
News UK is converting first-party signals from The Times into synthetic audiences for advertisers, a move that highlights how premium publishers are reworking targeting as third-party data fades.