Omnicom’s ‘fewer middlemen’ push is hitting publishers — but not boosting their margins
Omnicom’s effort to streamline ad-tech supply paths is landing in publisher conversations, but many publishers still aren’t seeing a clear financial payoff.
Publishers say AI data brokers are becoming ad tech’s next costly middle layer
Publishers say a new class of AI data brokers is emerging as yet another middle layer—one that can capture the full upside from publisher data while creators struggle to hold onto control, attribution and revenue.