Cox Media Hit With FTC Fine Over Claims It Listened Through Phones for Ad Targeting
Cox Media Group is facing an FTC fine after marketing materials suggested its ad tech could use phone data and conversations to help target consumers.
Phone and app settings that can help block spyware
You do not always have to tap a shady link to get compromised. Built-in phone protections, app settings, and safer communication tools can make spyware attacks much harder.
Mobile’s measurement playbook is becoming the web’s fix for fragmentation
The web’s identity and attribution mess is pushing advertisers toward lessons long tested in mobile: privacy-aware measurement, aggregated reporting, and frameworks built for signal loss.
News UK packages The Times reader data into synthetic ad audiences
News UK is converting first-party signals from The Times into synthetic audiences for advertisers, a move that highlights how premium publishers are reworking targeting as third-party data fades.