Why creator Lola Torres is leaning on affiliate revenue instead of brand deals
As brand budgets stay uneven, creator Lola Torres is putting more weight behind affiliate marketing for its steadier and more controllable revenue stream.
Dhar Mann heads to Tribeca X with a bigger pitch for CTV and creator-led brand storytelling
Dhar Mann’s Tribeca X moment is about more than one creator. It points to a wider shift in adtech as connected TV matures and creator-led media pushes deeper into brand budgets once reserved for traditional TV.
Screenvision taps Vox Media CRO Geoff Schiller as new CEO
Screenvision has appointed Vox Media CRO Geoff Schiller as CEO, marking a high-profile leadership shift with implications for ad sales, premium video, and the cinema media business.
OpenAI’s Ad Business Still Looks More Like a Sketch Than a Finished Product
OpenAI has the audience, the hype and growing interest from brands. What it does not yet appear to have is a fully formed ad business.
OpenAI teams up with Grupo Folha and Grupo UOL in Brazil content deal
OpenAI says it is partnering with Grupo Folha and Grupo UOL in a strategic content agreement that brings major Brazilian journalism brands into the AI company’s wider publisher network.
Publishers say AI data brokers are becoming ad tech’s next costly middle layer
Publishers say a new class of AI data brokers is emerging as yet another middle layer—one that can capture the full upside from publisher data while creators struggle to hold onto control, attribution and revenue.
From reality TV to brand engine: how a Love Island breakout became an ad-era success story
A Love Island breakthrough can be fleeting. In this case, it became something more durable: a launchpad for audience, brand value and wider business momentum.
Conspiracy Video Creators Are Finding a Bigger Stage in Primetime
Conspiracy-driven video creators are no longer confined to the internet’s edges. Their growing presence in primetime-style media shows how fringe narratives can be repackaged for a broader audience.
Trump Uses WHCD Shooting to Renew Push for a White House Ballroom
A violent incident tied to White House Correspondents’ Dinner weekend quickly became a new argument for a long-discussed White House ballroom, as Trump linked security concerns to the proposal.
Bob Iger retorna à Thrive Capital como consultor após sua passagem pela Disney
Bob Iger is back at Thrive Capital in an advisory role, signaling another close link between big media leadership and the tech investment world.