More AI agents won’t fix advertising’s core problems
AI agents are becoming the latest promise in adtech. But more software acting on its own won’t repair advertising’s deeper problems if the ecosystem stays fragmented, opaque and hard to measure.
ACR Data Is Powerful—But Only When Buyers Can Use It Inside DSPs
ACR data has become a key signal for TV and streaming marketers. But the real payoff comes when that data is embedded directly inside DSPs, where buyers can actually plan, activate and measure against it.
Google pushes unified measurement as marketers rethink attribution
Google is sharpening its pitch around unified measurement, aiming to help marketers connect media performance data with business outcomes through tools including Meridian and Google Analytics 360.
Google Marketing Live 2026 puts AI at the center of search, shopping, and video ads
Google used Marketing Live 2026 to map out its next phase for advertisers, with AI threaded through campaign creation, search experiences, shopping journeys, video, and measurement.
Mobile’s measurement playbook is becoming the web’s fix for fragmentation
The web’s identity and attribution mess is pushing advertisers toward lessons long tested in mobile: privacy-aware measurement, aggregated reporting, and frameworks built for signal loss.
WTF Is a Unified Ad Platform? Here’s the Adtech Idea Everyone Is Selling
Unified ad platforms are being pitched as the fix for fragmented media buying. In practice, they’re part workflow cleanup, part data strategy, and part marketing spin.
OpenAI Expands ChatGPT Ads Manager in the U.S., With Measurement and CPA Tools on the Roadmap
OpenAI is broadening access to its ChatGPT ads manager in the U.S. while outlining plans for third-party measurement and CPA bidding, pushing its ad product closer to mainstream performance media expectations.
Walmart’s ad data push is moving closer to self-serve
Walmart is edging its expanded data business closer to self-serve, giving agencies and advertisers a clearer path to access retail insights, planning tools and measurement without as much manual support.
Advertisers Are Flying Blind on ChatGPT Ads — Adthena Sees an Opening
As generative AI interfaces start to become ad environments, marketers are running into a big problem: they can’t see much. Adthena is positioning itself to bring competitive visibility to ChatGPT ads before the channel scales further.