More AI agents won’t fix advertising’s core problems
AI agents are becoming the latest promise in adtech. But more software acting on its own won’t repair advertising’s deeper problems if the ecosystem stays fragmented, opaque and hard to measure.
Marketers are using more AI, but their tech skills aren’t keeping pace
AI is becoming a standard marketing tool, but rising adoption is colliding with a slower reality: many teams still lack the technical depth to get the most from it.
Meta opens the door to third-party AI in its ad stack
Meta is expanding its ad ecosystem to support third-party AI tools, giving brands and agencies more ways to plug external automation and creative systems into its advertising workflows.
Why Creative Measurement Is Becoming Adtech’s Next M&A Battleground
Creative has long been treated as advertising’s hardest variable to quantify. That’s changing fast — and buyers across adtech are moving to own the tools that connect creative decisions to performance.