As feeds turn into entertainment hubs, marketers are rethinking what social is for
Social platforms are no longer just places to distribute brand messages. As feeds shift toward entertainment, marketers are changing how they approach content, creative, and performance.
For Advertisers, the Middle East War’s Biggest Cost Is Uncertainty
The immediate impact of war on ad markets can be measured in disrupted campaigns and nervous brand-safety reviews. The harder cost to price is uncertainty — and that is what is now reshaping advertiser decisions.