More AI agents won’t fix advertising’s core problems
AI agents are becoming the latest promise in adtech. But more software acting on its own won’t repair advertising’s deeper problems if the ecosystem stays fragmented, opaque and hard to measure.
WPP’s AI chief says ad agents are still in their awkward phase
WPP’s top AI executive is pouring a little cold water on the hype around autonomous agents, arguing the tech may be exciting but is still far from fully trusted in complex advertising workflows.
Parloa wants AI customer service to feel less like a bot wall
Parloa is betting that the next wave of customer service AI won’t just automate support queues — it will make service interactions feel more natural, faster, and less frustrating.
At Possible, marketers embrace AI — but keep the human layer in view
AI was everywhere at Possible, but the real conversation was less about replacing people and more about figuring out where automation helps — and where human judgment still wins.
At Possible, AI Looks Like Adtech’s Biggest Accelerator — and Its Sharpest Risk
At Possible, AI is being treated less like a shiny add-on and more like the force redefining how adtech works — from productivity and media execution to trust, transparency, and competitive edge.
Anthropic Built a Sandbox for AI Agents to Buy and Sell From Each Other
Anthropic is experimenting with a marketplace where AI agents can transact with one another, a notable step toward software that can negotiate, purchase, and coordinate work with less human oversight.