OpenAI switches on cost-per-action ads inside ChatGPT
OpenAI is moving deeper into adtech by turning on cost-per-action ads in ChatGPT, a shift that could reshape how brands buy performance media inside AI interfaces.
Google adds new ways to surface original reporting in AI Search
Google says new AI Search tools will make it easier for people to find their go-to publishers while giving more visibility to original, high-quality reporting.
Publishers turn to video as AI search reshapes traffic
AI search is rewriting the referral playbook. Publishers are responding by pushing harder into video, where attention is stickier, distribution is broader, and monetization is less dependent on blue-link traffic.
OpenAI Gives ChatGPT Ads a Visual Upgrade
OpenAI is expanding how brands can shape ad creative inside ChatGPT, pointing to a more polished ad experience and a bigger push into conversational marketing.
OpenAI Lays Groundwork for ChatGPT Ads in Europe
OpenAI appears to be setting up the early infrastructure for ChatGPT advertising in Europe, signaling a potentially major shift for marketers, publishers and the wider adtech market.
Marketers cool on pricey AI visibility tools as uneven results raise doubts
AI visibility tools promised brands a new way to track and improve how they show up in generative search. Now, marketers are asking whether the price matches the payoff.