OpenAI Lays Groundwork for ChatGPT Ads in Europe
OpenAI appears to be setting up the early infrastructure for ChatGPT advertising in Europe, signaling a potentially major shift for marketers, publishers and the wider adtech market.
Marketers cool on pricey AI visibility tools as uneven results raise doubts
AI visibility tools promised brands a new way to track and improve how they show up in generative search. Now, marketers are asking whether the price matches the payoff.