OpenAI teams with Skai to pull retail media advertisers closer to ChatGPT
OpenAI’s work with Skai points to a sharper adtech play around retail and commerce marketing inside the fast-growing AI assistant economy.
Criteo’s ChatGPT buzz runs into a harder reality: a weaker revenue outlook
Criteo’s AI-linked momentum wasn’t enough to calm the market after the company lowered its revenue outlook, underscoring how adtech investors still want proof, not just platform buzz.
Advertisers Are Flying Blind on ChatGPT Ads — Adthena Sees an Opening
As generative AI interfaces start to become ad environments, marketers are running into a big problem: they can’t see much. Adthena is positioning itself to bring competitive visibility to ChatGPT ads before the channel scales further.