Why creator Lola Torres is leaning on affiliate revenue instead of brand deals
As brand budgets stay uneven, creator Lola Torres is putting more weight behind affiliate marketing for its steadier and more controllable revenue stream.
Why retailers like Target and Aerie are moving past pure affiliate deals with creators
Retailers once leaned hard on affiliate links to judge creator value. Now brands like Target and Aerie are broadening those relationships to include brand storytelling, campaign content and longer-term partnerships.